Social Captions

Copy that earns the add to cart

A product description has one job: make the person reading it feel confident enough to buy. Most product descriptions fail that test because they describe features rather than experiences. They tell you what the product is rather than what it does for you.

We write product descriptions that answer the real questions buyers have. Not just what is it made of, but what does it feel like, what problem does it solve, and why is this specific version better than the alternatives.

E-commerce specifics

We understand how product pages work across Shopify, WooCommerce, and custom platforms. We write copy that fits the layout rather than fighting it. We also write SEO title tags and meta descriptions for each product so the page earns its own traffic.

For larger catalogues, we develop a master template and tone guide so that all descriptions feel consistent even when the products are completely different.

Volume pricing

The Essential plan covers one batch of up to 10 products. Larger catalogues are quoted per batch. We have written catalogues of 200+ products and we have a workflow for it that keeps quality consistent across the whole run.