Social Captions

What website copy actually does

A website is not a brochure. It is a conversion tool. Every section has a job: the homepage headline has to earn the scroll, the about page has to build trust, the services page has to earn the click, and the contact page has to make the form feel worth filling in.

Most website copy fails because it describes the business rather than addressing the visitor. We write for the person reading, not for the business owner who already knows everything they do.

How we approach a website project

We start with your audience. Who are they? What have they tried before? What are they afraid of getting wrong? What would make them feel confident enough to reach out? The answers to those questions shape every headline, every CTA, and every transition between sections.

We also look at your competitors, not to copy them but to find the gaps. The position that nobody is clearly claiming is often the most valuable one to take.

What is included

A typical website project covers homepage, about, services overview, individual service pages, and contact. We annotate the draft so you know the reasoning behind each section before you give feedback. One revision round is included in the Essential plan, with more available in Professional and Premium or as an add-on.

Delivery

Final copy delivered in Google Docs, Word, or plain text depending on your preference. Includes a handoff note for any developer or designer implementing the copy.